We’re a human-centered mental health and wellbeing consultancy that combines personal development, organizational behavior, and industry-wide systems change to build advertising agency cultures where creatives can thrive.
Why Both/And?
The escalating pressure for greater productivity, measurable performance, and immediate results are putting the creative industry — and creatives themselves — at risk of permanently burning out.
83.3%
reported they were experiencing symptoms of burnout, caused by the constant churn, long hours, demanding clients, shrinking budgets, and unrealistic expectations. (Source: 2022 Forbes survey)
The only way to change where we’re headed is to acknowledge and address the truth in the paradox: that “wins” and “wellbeing” can’t be an either/or situation.
They have to be both/and.
Wellbeing is a
collective responsibility
Many workplaces already offer tangible wellbeing perks, like meditation apps and free EAP sessions, to help their teams manage challenging emotions like stress, self-doubt, and overwhelm. And that’s a great place to start.
But no amount of yoga can change the policies and practices that lead to these unhealthy conditions in the first place.
Both/And works with creatives, leaders, and industry changemakers to addresses the issues at three interconnected levels — and shift the responsibility for collective wellbeing from “me” to “we.”
